In a world of fast fashion and mass-produced clothes, NINA is a beacon of thoughtful design, quality, and sustainability. Specializing in irresistible, organic baby clothes and accessories, NINA doesn’t just offer Soft baby clothes and muslins, but also celebrates the beauty of craftsmanship and the rich stories behind our clothes. 

At its heart, NINA's commitment to celebrating artists and to sustainability has helped bring a remarkable vision to life, one where each product is crafted with love, intention, and respect. Here’s an inside look at how this journey began, what makes NINA unique, and why it’s the perfect choice for stylish and eco-conscious parents.

NINA started with the discovery that the Peruvian Pima cotton industry is struggling

NINA's story began in a somewhat unexpected way after founders Emily and Oli heard about how the world’s finest cotton is facing extinction and how the Peruvian Pima cotton industry is struggling. This chance encounter with the Peruvian cotton industry was a turning point for founders Emily and Oli. Known for its remarkable properties, this Peruvian Pima Cotton grows along the Pacific coast of Peru, a region blessed with the perfect conditions to cultivate a cotton that’s softer, stronger, and more resilient than other varieties.

During their time in Peru, Emily and Oli met two farmers, Cesar and Hector, whose dedication to growing this special cotton inspired them. Cesar and Hector worked tirelessly to cultivate Peruvian Pima Cotton with care, respecting the legacy of generations before them, and doing what they could to promote this special cotton against the cheap cotton that’s in demand by fast fashion brands.

The long fibers of Peruvian Pima Cotton means that it not only feels incredibly soft on the skin but also stands the test of time, making it an ideal fabric for babies, whose sensitive skin deserves the best. This particularly resonated with Emily, having suffered from eczema since she was born. And so Emily and Oli launched their collection of baby clothes made from Peruvian Pima cotton. This is pretty rare for baby clothes companies in the UK – Peruvian Pima cotton is a rare type of cotton (especially the organic kind) and is not easy to find in the shops here.

Why Peruvian Pima cotton is perfect for babies

New parents have so many decisions to make and we don’t want to add another to the load. Peruvian Pima cotton is a great choice – the fabric you choose for your clothes affects comfort, skin health, and how long the clothes will last. Peruvian Pima cotton has long, smooth fibers which offer several unique benefits (making it an excellent choice for baby clothes):

1. Wonderfully soft to the touch: For those in the know, Peruvian Pima cotton is regarded as the softest cotton in the world. Its long fibers create a silky texture that’s gentle against a baby’s delicate skin, helping prevent irritation or discomfort.
2. Hypoallergenic properties: Babies have sensitive skin that can easily react to the new world around them. NINA's Peruvian Pima cotton baby clothes are free from harsh chemicals, keeping skin irritations at bay.
3. Durability for hand-me-downs: Peruvian Pima cotton is much more durable than conventional cotton, meaning NINA’s baby clothes can be passed down from sibling to sibling, adding to their value and sustainability.
4. Natural breathability: The fiber structure of Peruvian Pima cotton allows for natural breathability, keeping babies cool in warm weather and warm in cooler weather, making it a versatile choice for all seasons.
5. Eco-friendly production: By choosing to buy organic baby clothes, you’re helping to maintain soil fertility, reduce pollution, protect cotton farmers, and support local biodiversity.

The NINA collections: Thoughtful design and gender-neutral appeal

NINA's commitment to creating thoughtful, practical, and beautiful baby clothing is evident in every piece. The collection offers a wide range of essential baby clothes, from their bestselling NINA onesie with zip, to kimonos, to rompers, to top and leggings set. Here’s what makes NINA baby clothes special:

1. Gender-neutral designs for all families

NINA believes that baby clothes don’t need to be divided along gender lines. The collection’s intentionally gender-neutral designs are inspired by simplicity and elegance, offering timeless pieces that appeal to everyone. This inclusive approach allows parents to mix and match, creating a wardrobe that doesn’t adhere to traditional stereotypes and can easily be shared among siblings.

2. Limited-edition muslins designed by artists

Alongside the baby clothes collection made from Peruvian Pima cotton, NINA works with a supplier in India for small batch productions of muslins. NINA’s muslins are not only functional; they’re artistic expressions crafted in collaboration with up-and-coming artists. Each muslin features original, limited-edition prints that tell their own unique stories, offering something truly special for parents and babies alike. Made in small batches, these muslins are both practical and collectible, making them a beautiful, sustainable choice for new parents. And the perfect gift!

3. Comfort-driven details for parents and babies

NINA’s bestselling onesie has an in-demand feature for new parents – a zip! Forget about a load of buttons that take forever to do up. Baby onesies with zips are so much more practical, especially when you’re constantly changing your baby. NINA's baby clothes are designed with such details to make life simpler for parents and cozier for babies. NINA understands the importance of functionality in baby clothing and incorporates thoughtful design elements that help both parents and babies enjoy everyday moments without fuss.

Celebrating craftsmanship and ethical production

NINA celebrates the stories of the people involved in making their products, from the cotton farmers in Peru to the talented artists who design the muslins. Each partner is carefully chosen to ensure they share NINA’s commitment to ethical practices, quality, and sustainability. Here’s how NINA fosters ethical production:

1. Fair Wages and Working Conditions: NINA’s supplier in Peru ensures safe working conditions. Emily and Oli visited the manufacturing facility several times during their time in Peru, to see with their own eyes. A family-run factory, they have a sustainable and ethical ethos. They also donate breakfasts to poor families in a place called Cajamarca in Peru. By partnering with artisans and farmers who are paid fair wages and work in safe conditions, NINA ensures that each product reflects the value of the people who created it.
2. Small-Batch Production: NINA’s approach to small-batch production of their muslins minimizes waste and ensures that each product is made with attention to detail. This allows for greater quality control and reduces the environmental impact associated with mass production.
3. Eco-Friendly Packaging: NINA wants to make the right decisions when it comes to packaging too, ensuring as little waste as possible. NINA’s packaging is therefore eco-friendly, using materials that are recyclable or biodegradable to help reduce environmental footprint.
4. Transparency and Honesty: NINA believes in transparency with their customers. Each product includes information about the materials used, where it was made, and the story behind it, empowering customers to make informed and responsible choices. Run by husband and wife team, it’s always Emily & Oli replying to your messages – there’s a personal element to NINA that many customers comment upon.

Why Choose NINA for Your Baby Essentials

With so many options on the market, choosing baby clothes and accessories can feel overwhelming. Here’s why NINA stands out as a trusted choice for parents who value sustainability and ethical production, without sacrificing quality and style (yes even when it comes to babies!):

1. Commitment to sustainability

Sustainability is at the heart of NINA. Emily and Oli started NINA after realizing that the Peruvian Pima cotton industry in Peru was on a serious decline due to the rise of fast fashion. This was an exceptional quality cotton that made wonderfully soft clothes that are scientifically longer lasting – it didn’t make sense that this cotton was facing extinction and it didn’t feel fair that these cotton farmers were struggling.

By choosing NINA, parents can feel good knowing they’re supporting a company that values environmental responsibility and makes choices that benefit the planet. There’s a social impact side to NINA too, with celebration of the makers behind our things. That’s where the muslin blankets come in – unique designs created by female artists.

2. High-quality materials that last

Quality is at the core of NINA’s products. The Peruvian Pima cotton used in NINA’s baby clothes ensures that they remain soft, durable, and beautiful (even after many washes). This longevity means that NINA baby clothes are ideal hand-me-downs, further reducing waste. The muslins are also made from organic cotton, with many customers commenting on the softness and quality of the material.

3. Unique and original designs

With artist-designed muslins and timeless, gender-neutral clothing, NINA offers baby products that are both functional and aesthetically pleasing. These designs make NINA’s pieces not only practical but also beautiful additions to any baby wardrobe (and the perfect newborn baby gift!).

4. Peace of mind for parents

With NINA, parents don’t have to worry about harmful chemicals or uncomfortable fabrics. Every item is designed with baby comfort in mind, ensuring that it’s safe for even the most sensitive skin.

NINA’s vision for a brighter future

Emily and Oli’s vision for NINA is to be more than a baby clothing brand; they aim to be a force for positive change. Their goal is to spread the word about Peruvian Pima cotton and celebrate the makers behind our things. They’re out to prove that it’s possible to create high-quality products without compromising on values.

In a world where fast fashion is the norm, NINA stands as a model of conscious production, demonstrating that quality, sustainability, and ethics can coexist beautifully. Through their commitment to responsible manufacturing, collaboration with artists and artisans, and unwavering dedication to quality, NINA is paving the way for a future where baby essentials are as good for the earth as they are for our children.

Tips for Parents Embracing Sustainable Choices

For parents who are new to the world of sustainable baby clothes or looking to make more eco-conscious choices for their family (or looking for a gift!), here are a few tips inspired by NINA’s values:

1. Choose Quality Over Quantity: Invest in a few high-quality pieces that will last, rather than filling your baby’s wardrobe with items that may wear out quickly.
2. Look for Ethical Brands: Research brands that prioritize ethical production, fair wages, and environmentally friendly materials.
3. Opt for Gender-Neutral Basics: Gender-neutral clothing allows you to build a versatile wardrobe that can be passed down to future children, reducing the need for new purchases.
4. Support Small-Batch Production and Smaller Brands: Smaller brands often offer unique, hand-crafted items with a personal touch, making them a special choice for your baby’s wardrobe.
5. Embrace Secondhand and Hand-Me-Downs: Don’t be afraid to mix in secondhand pieces or pass down NINA’s quality clothing to friends and family to extend the lifespan of each item.

Final Thoughts: The NINA Difference

NINA’s approach to baby clothing is more than just a business; it’s a movement toward a better, more responsible way of creating and consuming. Through their commitment to sustainable materials and their celebration of up-and-coming artists, NINA has created a brand that parents can feel genuinely good about. NINA’s baby essentials are made with the highest standards of quality, thoughtfulness, and care, reflecting a love for babies and the planet.

Every product from NINA carries a story—a story of cotton farmers like Cesar and Hector, artists who pour their creativity into each design, and a commitment to nurturing a more sustainable future. For parents seeking the best for their children and the planet, NINA is more than a brand; it’s a celebration of nature, craftsmanship, and a vision for a kinder, more beautiful world.

Whether you’re drawn to NINA’s ultra-soft, organic baby clothes or their beautiful one-of-a-kind muslins, each purchase is a step toward supporting a brand that believes in a sustainable and ethical approach to clothing. NINA isn’t just about clothing; it’s about making a choice that reflects your values and a hope for a better tomorrow. For parents and babies alike, NINA offers the best of both worlds—comfort, style, and a legacy of care that can be cherished for generations.